Sustainable Packaging

Packaging Design

According to the WEF and research report from Ellen MacArthur Foundation in 2016, most of the packaging was only used once; where the massive plastic junk produced after use was only recycled effectively at a mere 5%.

Starting from 2019, ASUS has replaced PE bags with PET non-woven fabric. We increased the use of recycled pulp for the paper packaging of certain products to 90%. Approximately 20,670 tons of recycled paper was used for main products in 2021, which was an increase of 20% on 2020. In terms of resource protection and the ecology, ASUS has started to use paper materials certified by the Forest Stewardship Council (FSC) since 2020. We used 20 tons in 2021 which was almost double the amount used in 2020. We will continue to significantly reduce the use of plastic.

In addition, under the premise of maintaining safe transportation, we reduce the waste of the internal space of the packaging and the packaging volume to decrease the use of materials. We also consider the way of stacking. It not only could improve transportation efficiency, but also could prevent damage caused by transporting products of different sizes.

To develop a reasonable package size and strength of the packaging
To best use of packaging materials to maximize the reuse
To use recyclable materials if they will not affect the packaging quality

Environmental Benefits of Green packaging Materials

Reduce Single-Use Materials: Book-Shaped Boxes for Laptops

Laptops packaging contains more than 90% recycled pulp and more than 95% of the materials for the box is paper-based, which reduces single-use plastic.

Circular Use: Giftbox for Monitors and Laptops

ASUS uses a simple design concept to create a professional display hood that can be easily and quickly assembled to recycle packaging materials. The packaging buffers can be used for protecting and elevating the monitor as well as cable organization and other functions in its reuse.

Lightweight Packaging with Increased Transportation Efficiency: Mobile Bluetooth Speaker Projector

The new-generation product packaging reduces the weight by 7.8% compared to the previous generation. It also reduces the volume of packaging by 26.5% and increases transportation efficiency by 53% to reduce carbon emissions in the transportation process.

Zero-Glue with snap lock Design: Zenfone

For the Zenfone8, we used soy ink and environmentally friendly materials for the foil printing. The structure is fixed in place by a snap lock to create a zero-glue design. It allows the packaging box to be flattened for retrieval and assembled and increases the efficiency in transportation and stacking by 50%. More than 70% of the packaging is made with recycled paper materials that can be 100% recycled and reused to achieve an elegant and environmentally friendly packaging design.

Reduction of Printing Ink

  1. Improve the current practice of large-area printing on packaging color boxes and adopt small-area printing layout to achieve refined label design and reduce the use of fourcolor oily ink
  2. Use environmentally friendly water-based inks on carton for modular printing to fulfill environmental responsibility

Recycled Material

The n-pulp is mainly made of straw. After nourishing food, straw is dumped or incinerated. By extracting with new, chemical-free technology, the cellulose contained in straw is processed and then turned into the pulp, mixed with raw or recycled paper pulp, and added to the packaging material. By adding the n-pulp into packaging materials through transformation and regeneration, we have reduced resource consumption and realized environmental protection.

Straws Processing and N-pulp Packaging
Applications of N-pulp Packaging