Innovation Development

Innovation Development

Innovation Development

Download chapter report



As of the end of 2022, we have obtained 5,978 patents worldwide.


We have filed 404 patents in the communications field as of the end of 2022.


We have accumulated the announcement of 278 patent families (excluding extensions)

ASUS design thinking is the driving force behind innovation. ASUS has leveraged investments, M&A, intensive industrial-academic cooperations, and strategic alliances on the foundations of its core businesses to actively expand into new businesses and create competitive advantages for the sustainability of the Company. To support the ASUS Sustainability Strategy, we use the core competitiveness to promote sustainable digital transformation, open innovation and process innovation, and adopt a comprehensive impact assessment framework to disclose corporate value creation which is shared and built with our stakeholders.

Design Thinking

Design thinking is an important concept and framework for ASUS's creation of innovative products and services. Design thinking includes three aspects: desirability, feasibility, and viability.

ASUS' design thinking strategy focuses on people-centered and consumer experience as the starting point. The sequence of design thinking begins with people's desirability, and then evaluates technological feasibility and commercial survivability. The design thinking considered by ASUS is to provide customers with a meaningful and feasible user happiness experience by understanding the needs of users with the intermediate set of three aspects.

Innovation Development

Innovation development is led by the Innovation Development Office (Innovation Development Office, referred to as the Innovation Development Office), which is affiliated to the Chief Executive Office. The office focuses on driving industrial-academic cooperations, strategic innovation initiatives, and strategic investments. It strives to bring ideas together and stimulate innovative thinking within the Company. It uses a variety of innovative activities and processes to facilitate lateral communication between departments and actively address strategic growth issues of concern to the Company. It introduces advanced technologies, products, and business ideas, and helps to accelerate or support each program and project by bringing in external resources from the industry and academia.

The Office establishes a systematic innovation management system to support organization innovation and development. It also uses intensive collaborations between the industry, government, and academia to expand R&D capacity. The Office also actively promotes innovation activities, innovation strategic cooperation, and talent cultivation plans to encourage all ASUS employees to make the most of collective resources, dare to put oneself up to challenge of breakthrough or even disruptive innovations, and create shared value for sustainability.

Innovation initiatives

Cooperate with Microsoft, AWS and other well-known companies to hold innovation forums to introduce cutting-edge technologies, products and business ideas

Industrial-academic cooperations

Established the "ASUS-NTU Joint Research Center" with National Taiwan University

Innovation Initiatives

Initiate cooperation with external innovation institutions, build innovative ecological partners, and actively co-create with industrial start-ups, in order to quickly respond to customer needs and market changes, and bring different creative inspiration and business development opportunities to the company.

Learn more

Industrial-Academic Cooperations

The cooperation between industry, government and academia is aming to conclude a long-term formal relationship. The Innovation and Development Office is actively expanding its tentacles at home and abroad, creating connections, and seeking various possibilities for technology introduction, service diffusion, and brand innovation.

Learn more

Strategic Investments

  • Assist in strengthening core business development gaps and strengthening core business competitiveness
  • Collaborate to develop emerging businesses or expand emerging markets to drive revenue growth
  • Explore industry development trends and look for long-term revenue opportunities

Innovative Products and Services

In addition to continuous innovation and growth in existing personal computers (PC) and gaming businesses, the active transformation targets of ASUS also include the accelerated development of the AIoT and 5G ecosystems and the development of the third engine of growth in smart healthcare and smart manufacturing industries. In 2022, ASUS established the "ASUS - AI and Cloud campus" to use cloud services to develop the AIHPC high-performance computing and big data platform necessary for the development of artificial intelligence. We continue to work with external partners in AI applications in manufacturing, medical services, finance, and smart city.

Smart Manufacturing

"ASUS - AI and Cloud campus" , AIHPC High Performance Computing

Smart Healthcare

  • Handheld Ultrasound Healthcare Solution received the Symbol of National Quality certification
  • 2021 Taiwan SNQ National Quality Award
  • ASUS AI Endoscopy Lesion Detection System received the Symbol of National Quality certification
  • ASUS VivoWatch 5 Smart Health Watch received the Corporate Innovation Award at the 18th National Innovation Awards

Smart Manufacturing

ASUS AI solutions for the manufacturing industry take the form of IoT solutions for Industry 4.0. They help optimize the process and yield and enable develop a wide range of AI environments that can be adapted for different edge computing requirements. They allow users to choose a new version of the framework when building models so that the high flexibility of AI applications to be embedded in the manufacturing industry.

Learn more

Smart Healthcare

ASUS actively develops smart healthcare applications and strengthens the innovation in the services in healthcare and cloud. We seek to create the next-generation medical information platform to support the digital transformation of healthcare and meet international standards.

Learn more

Smart Retail

In addition to providing network security, ASUS Smart Retail Solution also develops high-tech identification systems, such as mask detection facial recognition systems and object recognition systems to facilitate retailers to manage inventory. At the same time, it has cooperation with Intel Internet of Things solutions to allow customers painless digital transformation .

Learn more

Management of Intellectual Property Rights

The Company is committed to innovation and R&D. Intellectual property rights is one of the key results for R&D and we have steadily increased the number of patent applications filed worldwide every year. As of the end of 2022, we have obtained 5,978 worldwide. In 2022, ASUS obtained 658 patents worldwide, which was a 8% increase from 2021. They included 192 patents in Taiwan, 164 patents in other regions in Asia, and 302 patents in Europe and The United States. ASUS also made substantial investments in the development of high-end communications market, and has filed 404 patents in the communications field as of the end of 2022. ASUS regularly announces standard essential patents (SEPs) in line with the European Telecommunications Standards Institute (ETSI). From 2018 to the end of 2022, we have accumulated the announcement of 278 patent families (excluding extensions). The number of patents for overall communication standards is steadily increasing. ASUS continues to produce patents to maintain core competitiveness. We also seek active utilization and asset accumulation of patents. The Company therefore created the first patent maintenance model with third-party collaboration in 2021. We work with experienced attorneys so that we do not need to discard important standard essential patents (SEPs). It protects the Company's intangible assets and significantly reduces the resources that the Company invest with the aim of maximizing benefits from patents.