Circular Economy

“Waste is the result of misplaced resources; the goal of a circular economy is to solve environmental and social problems.“

The linear economy built on a "take-make-dispose" model led to growth and prosperity in many parts of the world. However, it is a model that requires the use of large amounts of raw materials and resources, which causes serious environmental problems such as ecological deterioration, climate change, waste and pollution.

At ASUS, we view the circular economy as the key to sustainable operations. We have evolved from a policy of passive pollution prevention to taking active, preemptive measures with the goal of further detaching economic growth from resource consumption that produces carbon emissions.

Computer Recycling Services Provided to 74% of Markets Worldwide

Recycling at 13.4% of Global Sales Weight.
ASUS provides recycling services in Taiwan, Europe, North America, China and India. With recycling and resource circulation, an unusable product is given new value and new life, which is the key to the circular economy.

In Taiwan, ASUS has long promoted the Refurbished Computer and Digital Training program, in which refurbished computers are donated to help bridge the digital divide within communities.

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Products Made with Recycled Plastics

Since 2019, all commercial computers from ASUS are made using at least 5% recycled plastic. For certain monitors, recycled plastics are obtained from other recycled products.
After overcoming challenges related to securing materials and cost thresholds, we have been working to increase the percentage of recycled plastics used in new devices, and we plan to extend this practice to other products.

Prohibiting Hazardous Chemicals

Some chemicals that are currently approved for use may be determined as necessary to control in the future, which could interrupt the circularity of products or components. ASUS follows the IECQ QC 080000 Hazardous Substance Process Management (HSPM) guidelines and has taken a proactive management strategy that exceeds legal requirements by restricting over 300 types of chemicals.

86% of Components Do Not Use Halogen Flame Retardants

Halogen flame retardants are harmful to human health. Furthermore, the parts containing halogen cannot be reused due to halogen acid. ASUS has adopted a halogen-free policy since 2010, when we committed to gradually reducing usage of haloge n flame retardants. In 2020, the use of PVC in the Type-C charging cable of mobile communication products was eliminated, and the PCB board of some products did not contain halogen flame retardants.

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Sales of Eco Products Accounted for 81% of Revenue

Eco Labels help consumers identify products or services with environmental standards that exceed legal requirements. In 2020, ASUS acquired a total of 8 types of Eco Labels in Europe, North America and Asia for maximizing material values, improving energy efficiency of products and reducing emissions of greenhouse gases. The ASUS ExpertBook B9 adopted a magnesium- lithium alloy body with an ultra-narrow bezel design, and thus it weighed less than one kilogram. It meets strict environmental standards throughout its product life cycle. In addition to the Energy Star 7.1 certification and the e limination of halogen flame retardants in the PCB board, it was registered at EPEAT Gold level.

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Big Data Driving Lean Management

Digitization drives digital transformation, which is an inevitable trend for sustainable business operations. ASUS has successfully created a number of digital services, including but not limited to smart medical devices and medical data platforms. ASUS believes that the use of digital technology to manage hazardous substances will be our future direction. Therefore, we have committed resources early and collaborated with external organizations to promote the transformation of hazardous-substance management through establishing databases for materials, using real-time analysis. We have also tailored an effective, fast and accurate review process for high-risk materials to increase overall review efficiency by 20%.

 

ASUS understands that a business model based on the circular economy requires a fundamental change in corporate culture and operations. Starting with the design and procurement phases and extending through sales and service, we aim to integrate the circularity concept across all business processes. To reach our goals, we are developing new models, such as Product as a Service (PaaS), and we continue to find new ways to create opportunities that will help us move towards sustainability.