ASUS Becomes World's First to Receive Both EU Flower and Czech Eco Label Awards for Computers

ASUS, a company that is as committed to environmental conservation as it is to innovation and quality, today saw its sustainable computing efforts rewarded with the conferring of the world's first to received both EU Flower and Czech Eco Label Awards for computers on its N50, N80, N20, and N10 notebooks. This achievement validates the eco-friendliness of ASUS' N Series notebooks, which had registered at EPEAT (Electronic Product Environmental Assessment Tool) "Gold" level in October this year. On a broader note, it is also a reflection of the growing momentum of ASUS' sustainability drive—Green ASUS—which was initiated in 2000.

"ASUS aims to create a better world for everyone through top-notch, eco-friendly 3C products. With Green ASUS, we hope to blend technology, innovation and environmental sustainability for a cleaner, greener earth for all to live," said Jonney Shih, Chairman of ASUSTeK Computer Inc.

The EU Flower award ceremony is held in the Prague on November 21st, 2008, and ASUS receives EU Flower award from hands of the president of the Czech Republic, Mr. Vaclav Klaus.

ASUS N10 ASUS N20
ASUS N50 ASUS N80

ASUS Notebooks: The World's First to Receive Both EU Flower and Czech Ecol Label Computers

With the awarding of EU Flower and Czech Eco Label certifications to the N50, N80, N20, and N10 notebooks, ASUS notebooks have secured a spot in history as the world's first computers to be conferred these prestigious awards. The EU Flower award utilizes one of the highest rated and strictest standards for green computing worldwide, and was developed under the Eco Label Scheme in 1992 by the European Union. The EU Flower is recognized in the EU and non-EU European countries such as Norway, Switzerland, Iceland and Liechtenstein. The Eco Label scheme was laid down under the new Regulation EC1980/2000 in 2000, and has expanded the product scope to all consumer products and the service sector, with a total of 23 product categories. The EU Eco-label is administered by the European Eco-labeling Board (EUEB).

Products are assessed according to the following criteria:

  • Energy-savings
  • Presence of hazardous substances
  • Product design
  • User instructions
  • Packaging
  • Labeling
  • Noise
  • Lifelong extension
  • Takeback

Green ASUS: Eco-friendly Notebooks from Conception to End-of-life

ASUS pursues the Green ASUS "Four Green Home Runs" in the design and production of each notebook, namely Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing. From the reduction and elimination of environmentally hazardous substances, to ensuring that the notebooks are easy to assemble, recycle and reuse, Green ASUS ensures disciplined adherence to environmentally-friendly principles at every step of a notebook's conception. The awarding of EU Flower and Czech Eco Label certifications to the ASUS N50, N80, N20, and N10 notebooks is a result of this uncompromising commitment to eco-friendliness. The success of Green ASUS is also evidenced in the fact that more than 50 ASUS notebooks are now qualified by Energy Star, and N series notebooks registered at EPEAT "Gold" level in October 2008.

The following ASUS N series Notebook receive EU Flower award:
N10 Series
N20 Series
N50 Series
N80 Series

For a brief introcution of EU Flower, please visit the EU Flower introduction page

EU Flower Official Website: http://www.eco-label.com/