Inclusive Society

In the 1970s, the Nobel Prize laureate economist Milton Friedman once pointed out that "The social responsibility of business is to increase its profits." However, with the development of capitalism, companies with resources and capabilities that even surpass many governments are expected by stakeholders to take on social responsibility, playing more positive and active roles in environmental sustainability and social harmony when the business grows. Today, companies that have not implemented corporate social responsibility can no longer attract consumers or investors. Social responsibility has become one of the requirements for the sustainable development of enterprises.

According to a Chief Executives For Corporate Purpose(CECP) study, foresight companies gradually combine social investment with business operations, assets, and corporate functions, and deeply integrate them into social responsibility plans. We also notice that consumers show higher brand loyalty to the companies with CSR practices. Therefore, we adopt strategic social responsibility. When planning social activities, we think about how to execute long-term social activity strategies in addition to shortterm and one-time public welfare activities such as charitable donations, and solve the social problems through the combination of social investment and ASUS core competitiveness as an IT company. It will not only shape the corporate image but also create differentiation.

2020 Goal/Performance