Circular Economy

The model of a linear economy adopted by most industries in the past promoted corporate growth and improved living standards for humankind, yet it also caused severe environmental issues, such as deteriorated ecology, climate change and waste due to consumption of massive resources. This not only increased corporate expenses for pollution prevention and administration, it also increased risks for the purchasing cost of raw materials and affected supply for the future.

“Waste is the result of misplaced resources; the goal of a circular economy is to solve environmental and social problems.“

of passive pollution prevention to taking active, preemptive measures with the goal of further detaching economic growth from carbon emissions that result from resource consumption. Instead of a “cradle-tograve” product life cycle, employing a linear-economy model based on the traditional “take, make, and dispose of” production cycle, ASUS aims for a “cradle-to-cradle” life cycle, employing a circular-economy model based on “reuse, sharing, repair, refurbishment, remanufacturing and recycling.” The circular economy model cannot be achieved in one step. To achieve it, ASUS has analyzed international trends in sustainable development and referred to research1 from Accenture. Combining our experience with developing digital technologies that facilitate the circular economy, for our product design and services we start with five concepts: Circular Supply Chain, Extension of Product Lifecycle, Products as a Service (PaaS), Sharing Platform, and Recycle for Regeneration. We also have adopted numerous measures to improve resource efficiency.

Computer Recycling Service Provided to 74% of Markets Worldwide, with Recycling at 14.6% of Global Sales Weight

ASUS provides recycling services in Taiwan, Europe, North America, China, and India. With recycling and resource circulation, an unusable product is given new value and new life, which is the key to the circular economy.

In Taiwan, ASUS has long promoted the Refurbished Computer and Digital Training program, in which refurbished computers are donated to help bridge the digital divide within communities. Refurbished computers are donated to bridge digital gap of the disadvantage groups.

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Products Made with Recycled Plastics

Since 2019, all commercial computers from ASUS have included at least 5% recycled plastic. For certain monitors, recycled plastics were obtained from other recycled products.

After overcoming challenges related to securing materials and cost thresholds, we have been working to increase the percentage of recycled plastics used in new devices, and we plan to extend this practice to other products.

Proactive Strategy of Prohibiting Hazardous Chemicals

Some chemicals that are currently approved for use may be determined as necessary to control in the future, which could interrupt the circularity of the products or components. ASUS has taken a proactive management strategy that precedes legal requirements by restricting over 300 types of chemicals.

87.1% of Components Do Not Use Halogen Flame Retardants

Halogen flame retardants cause damage to the environment and to human health due to incomplete combustion. Furthermore, the parts containing halogen cannot be reused due to halogen acid, which is against the interest of the circular economy. ASUS has adopted a halogenfree policy since 2010, when we committed to reducing usage of halogen flame retardants.

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Sales of Eco Products Accounted for 71% of Revenue

Eco Labels help consumers identify products or services with environmental standards that exceed legal requirements. In 2019, ASUS acquired a total of 8 types of Eco Labels in Europe, North America, and Asia for maximizing material values, promoting energy conservation and reducing emissions of greenhouse gases.

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World’s 1st Company to Receive Circularity Facts Program Validation

To promote transformation into a circular economy, a corporation needs to establish methods of quantification to track achievements.

The data collected helps decision makers distribute resources and manage performance tracking. Refurbished computers collected by ASUS underwent Circularity Facts Program Validation, and data has shown that the project circulation rate achieved 98%.

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ASUS understands that a business model based on the circular economy requires a fundamental change in corporate culture and operations. Starting with the design and procurement phases and extending through sales and service, we will need to integrate the circularity concept across all business processes. To reach our goals, we are developing new models, such as PaaS, and we continue to find new ways to create opportunities that will help us move toward the goal of sustainability.