Product Stewardship

Circular Economy

The linear economy of "take-make-dispose" led to growth and prosperity in many parts of the world. It is, however, also one of the reasons for current sustainability problems because the linear model implies using resources in an unsustainable way and producing large quantities of waste that destroy the environment further. It leads to a contradiction that both "resource scarcity" and "resource waste" threaten our economic and environmental system. Among them, the characteristic of rapid replacement in electronic products has made the problem even more serious.

ASUS believes that companies shall transform into a more circular model. It not only could help prevent the risk for resource scarcity and price fluctuation, but also leave a sustainable future for next the generation. Toward to the goal of sustainable development, ASUS adopts environmental-friendly and approaches, through re-design of materials, products, manufacturing process and business model, to extend the product life cycle of "cradle to grave" as to "cradle to cradle," to increase the efficiency of resource utilization, and further creates new business model.

2020 Goal/Performance

In order to integrate ASUS products into the circular economy policy, we aim to develop green and safe products and continue to reduce the environmental footprint of our products. We formulated the "ASUS 2020 Sustainability Goals" to monitor performance every year for improvement.

Circular Supply Chain

More than 80% of environmental impacts in the product lifecycle is determined at the design phase. We believe that integrating the concept of circular into the product design stage, introducing environmentally friendly design, and more actively managing the use of chemicals in the production process could improve the circularity of products and substances.

Life Cycle Assessment (LCA)

In accordance with the ISO 14040 and 14044 Life Cycle Assessment Standards, we started from LCA and used the Environmental Product Declaration (EPD) method to calculate the environmental impact of notebook computers in extraction, manufacturing, transportation, usage, and disposal, and the results were presented on five indicators such as acidification, eutrophication, global warming, photooxidation, and ozone depletion. The report was verified by a third-party certification body SGS.

Based on the results of the LCA, we redesign products, processes and services, and improve product repairability, refurbishment and reuse, so that resources can be reused more efficiently. Meanwhile, we apply global eco labels for our products to create the business opportunities of green procurement and thus enhancing the green competitiveness of products.