More than 80% of the environmental impacts of a product are determined at the design phase of the lifecycle. As such, the best solution to avoid products causing damage to the environment is to introduce the idea of environmentally friendly at the design stage. Starting with life cycle assessments, through redesigning products, processes, and services; changing consumers’ and businesses’ habits; and the approach of repairing, refurbishing, and reusing, we aim to use resources more efficiently

Circular Economy

In the past, many industries adopted a linear economy, with the process of raw material extraction, product manufacture, and disposal. However, this model not only causes inefficient use of resources and energy, but also leads to mass waste and attendant environmental problems. With the scarcity of natural resources, it is foreseeable that the supply and the price of raw materials will become operational risks of such enterprises. ASUS believes that if we do not change this model of production and consumption, we will not be able to leave a sustainable future for the next generation. Therefore, companies need to rethink how they use resources and transform themselves toward a circular economy, which can not only effectively improve the efficiency of resource utilization but also reduce operational risks and bring new business opportunities.

After the engagement with different stakeholder groups, we build a prototype of ASUS' Product Design for Circularity by “using safer chemical substances,” “enhancing product energy efficiency,” “designing lightweight packaging materials,” “extending life cycle,” and “providing takeback and recycling service.”