More than 80% of the environmental impacts of a product are determined at the design phase of the life cycle. As such, the best solution to avoid products causing damage to the environment is to merge the idea of environmental friendly at the design stage. ASUS continues to move towards a circular economy and incorporates concepts, such as "renewable recovery", "use of renewable energy resources", and "refusal to use hazardous substances that hinder the environment" into the product design to eliminate waste and make the use of resources more efficiently, heading toward the goal of zero pollution and zero waste, and create new business opportunities.

Circular Economy

In the past, many industries adopted linear economy with the process of raw material extraction, product manufacture, and disposal. However, this model does not only cause inefficient use of resources and energy, but also lead to mass waste that lead to environmental problems. With the scarcity of natural resources, it is foreseeable that the supply and the price of raw materials will become operational risks of the enterprises. ASUS believes that a change in the production and consuming model must be taken to create a sustainable future. This requires the corporate to carefully reconsider resource utilization and evolve to circular economy, which could not only effectively enhance resource efficiency, but also reduce operational risks and bring new business opportunities. This is also the goal of ASUS' product environmental responsibilities.

To change the product life cycle from "cradle to grave" to "cradle to cradle", which prevents the use of toxic chemicals, improves the efficiency of energy and resource, improves the design as easy maintenance and upgrades, and extends the product life cycle through refurbishment. When the product finally reaches the end of life stage and becomes waste, a proper recycling system could turn it into reusable materials.