ASUS Presents Seeing An Incredible Future at CES 2023

ASUS today revealed its latest lineup of innovations, world debuting products, and sustainable actions during its Seeing An Incredible Future virtual launch event for CES® 2023.

During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”

 

 

Leveraging technology to create durable, reliable, and sustainable innovations

Over a decade ago, ASUS introduced the world’s first carbon-neutral laptop, followed closely by the revolutionary ASUS Bamboo-series laptops and, more recently, our first carbon-neutral business laptop in 2022. After these early steps toward creating a better future, ASUS continues to innovate and today showcased some of the sustainable actions being taken to bring exciting innovations that create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone.

This year, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards. By focusing on product quality, functionality, durability, and upgradability, ASUS ensures longer product lifecycles by building products from the ground up with sustainability in mind. ASUS uses sustainable materials in product manufacturing and packaging — and has actively procured and employed 1,500 tons of PCR (Post-consumer recycled) plastic since 2017, along with over 20,000 tons of recycled paper in 2022. To do more, ASUS consistently pushes recyclability, resulting in over 40,000 tons of electronic waste (e-waste) being recycled in recent years.

And our sustainability efforts don’t stop there. By building more durable products, we are able to reduce waste and prolong the life of our laptops, as well as ensure users have incredible experiences, no matter where they are. That is why the all-new 2023 ASUS consumer laptop models and beyond will undergo the strictest durability testing of any product in the consumer laptop market — the extraordinarily tough MIL-STD 810H US military-grade standard, based on 12 test methods and 26 test procedures — to deliver long-lasting value, reliability, and durability.

 

Watch more for our sustainability effort:
What we have done for Consumer PC: https://www.asus.com/content/sustainability-environment-laptop/
How our business laptop create a better tomorrow: https://www.asus.com/event/business/ces/