According to the research by the European Commission Directorate General of Enterprises and Industry, more than 80% of the environmental impacts of a product are determined at the design stage. As such, the best solution to avoid products causing damage to the environment is to merge the idea of environmental friendly at the design stage.

Based on the result of Life Cycle Assessment (LCA), ASUS uses these 3 key areas - "environmental friendly materials", "design for easy disassembly and easy recycling", and "energy efficiency" to manage the green quality in our products in order to implement eco design and reduce the environmental footprint from the beginning. With the development of global circular economy, we rethink how to extend the green design and further maximize the efficiency of resource used so that we are moving towards the goal of zero pollution and zero waste, and creating new business opportunities.

Circular Economy

The "take, make, dispose" model seen in most industries and products is linear economy. However, the increase in the demand of raw materials and in extraction costs, along with resource depletion and mass waste that lead to environmental problems, will increase the operational risks and production costs. ASUS believes that a change in the consuming model must be taken to create a sustainable future. This requires the corporate to carefully reconsider resource utilization and evolve to circular economy, which could not only effectively enhance resource efficiency, but also reduce operational risks and bring new business opportunities. This is also the goal of ASUS' product environmental responsibilities.

ASUS hopes to make our products achieve circular economy that emphasizes restorative and regenerative and thus transforms the design and service of the product life cycle from "cradle to grave" to "cradle to cradle", which prevents the use of hazardous substances, improves the efficiency of energy and resource, improves the design as easy repair and upgrade, and extends the product life through refurbishment. When the product finally reaches the end of life stage and becomes waste, a proper recycling system could turn it into reusable materials.