From "Product life cycle" perspective, any stage in the life cycle - raw material extraction, manufacture, distribution, use or disposal stage – may cause environmental degradation. According to a study, 80% of the environmental impacts of a product are determined at the design phase. Once a product is put on the market, it is difficult to reduce its impacts.
ASUSTeK takes the concepts of Ecodesign and European Union Integrated Product Policy (IPP) to review the environmental impacts in each stage throughout a product life cycle, attempting to use the most effective approach to avoid or reduce the environmental degradation.
ASUSTeK formulates an internal ecodesign standard, "GreenASUS Energy Using Product Technical Standard", which includes three key areas of eco design - "material selection", "easy disassembly and easy recycling design", and "energy efficiency". The criteria are as followed:
- Hazardous Chemical Substance Management
- Energy Efficiency Design
- Easy Recycling Design
- Easy-Disassembly Design
- Life Cycle Extension and Service
- Controlling from Source to Reduce Product Environmental Footprint